Here is the prescribed bio excerpt for all those who haven’t heard of Jolijn: “Growing up in The Netherlands with punkrock kids and bands, Jolijn Snijders lived & breathed rock and roll for nearly a decade. At gigs she got handed down countless cut & paste fanzine, flyers and homemade coversleeves. “Everything is so independent and DIY, you get inspired by everyone and everything around you”. Jolijn wanted to create a similar ‘homemade’ zine, one where upcoming talent and established artists meet, mixing art, photography & fashion. Keen on discovering cool, mad artists, spotting new talent became her mission and she decided to launch ILOVEFAKE magazine. Jolijn also takes photos for a living, documenting young kids de la mode, but in a true sense, giving her subjects a dark, romantic edge. Jolijn’s clients have included Avant Garde, Rodeo Magazine, Kinki Magazine, Karl Lagerfeld, Blend, NEO2, Celeste Magazine, Elle Girl, Mirage Magazine, OZON, INDIE Magazine etc. But don’t let all these big names phase you. This prodigy is very down to earth, and enjoys her french films.
Okay, so we’ve never met. But that is only something I would look forward to. I’m sorry I bother you so often. So how does one go about starting their own magazine?
Jolijn Snijders: It’s okay, I like being bothered. I started the whole thing in 2005 when I was still at Art Academy studying Illustration Design, I’ve always been addicted by magazines, and especially indie, cut-n-paste magazines. Then i thought about making something for the young people, something that would inspire them. I would search for young talent over the web or in the academy and this idea quickly evolved in obsession with finding new talent. Now we also like to approach established artists and place their work next to that of upcoming designers, artists and photographers, It is an interesting mix of old and new. Now we are working as a strong, but small team of art director (that’s me), fashion director, two editors and our beauty editor, and… of course a lot of contributors that mail us or that I scout for.
Jolijn Snijders: It’s okay, I like being bothered. I started the whole thing in 2005 when I was still at Art Academy studying Illustration Design, I’ve always been addicted by magazines, and especially indie, cut-n-paste magazines. Then i thought about making something for the young people, something that would inspire them. I would search for young talent over the web or in the academy and this idea quickly evolved in obsession with finding new talent. Now we also like to approach established artists and place their work next to that of upcoming designers, artists and photographers, It is an interesting mix of old and new. Now we are working as a strong, but small team of art director (that’s me), fashion director, two editors and our beauty editor, and… of course a lot of contributors that mail us or that I scout for.
What made you want to start your own magazine? What is the idea behind the magazine?
JS: Back then I was missing an independent inspiration guide that mixed fashion, photography and art. I wanted to make something for young people by young people. Our vision has slightly evolved from that, because why would I exclude older people? In any case, the message was, you don’t have to be an established artist to contribute to a magazine, anyone who has talent can get discovered, we just have to make sure we are going to do it first! Ilovefake magazine is all about eye candy, not taking yourself too seriously, and breaking some of editorial “unwritten” rules in the process.
JS: Back then I was missing an independent inspiration guide that mixed fashion, photography and art. I wanted to make something for young people by young people. Our vision has slightly evolved from that, because why would I exclude older people? In any case, the message was, you don’t have to be an established artist to contribute to a magazine, anyone who has talent can get discovered, we just have to make sure we are going to do it first! Ilovefake magazine is all about eye candy, not taking yourself too seriously, and breaking some of editorial “unwritten” rules in the process.
JS: I guess you mean natural light? I don’t know, I am interested in how light shapes things, and i try to capture the mood of the moment, the feeling the light or surroundings gives me and of the person i am shooting. It’s a combination of all i guess… I shoot in an improvised, spontaneous way, preferably outside on the streets, in houses or cheap hotels.
Being a woman in the fashion photography industry [which I gotta say is mostly male-dominated], do you find you have a different perspective? How do you deal with this?
JS: I think everyone’s perspective is different from the next person. It’s good to shoot boys if you are a girl, because you get an interesting vibe on the set sometimes, also I would never get bored of it, i tend to become friends with models too, because of the good atmosphere. And if you shoot girls it’s always delicate and never sexy, over the top or raunchy. Girls are very open when they shoot with me, i try to connect with them and dance with them, have some laughs and once again… not taking things too seriously.
JS: I think everyone’s perspective is different from the next person. It’s good to shoot boys if you are a girl, because you get an interesting vibe on the set sometimes, also I would never get bored of it, i tend to become friends with models too, because of the good atmosphere. And if you shoot girls it’s always delicate and never sexy, over the top or raunchy. Girls are very open when they shoot with me, i try to connect with them and dance with them, have some laughs and once again… not taking things too seriously.
(Bron http://www.seelike.me/)
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